Over the past year, the Real Estate Center has overhauled its social media accounts, adopting new technologies and techniques to determine how we can best reach our constituents.
HootSuite, a social media managing platform, has helped us create and schedule posts on our Facebook, Twitter, Instagram, and LinkedIn pages efficiently. More importantly, it’s provided us with valuable data that has taught us more about the audience we serve: you.
One thing we learned is that not all social media platforms are the same, and users’ habits vary by platform.
We found that women make up 57 percent of our Facebook followers, with most of them between 45 and 54 years old. Our fans are most active on Facebook between 4 p.m. and 9 p.m. on Tuesdays and Wednesdays, and they prefer posts about RECON and the Red Zone podcast.
Meanwhile, our Twitter users prefer content posted between 7 a.m. and 10 a.m. on Fridays. Fifty-three percent are male, and around 80 percent are homeowners. Links to third-party content and Center research are among the most popular, especially if the Tweet includes an infographic.
We joined Instagram in June 2016, making it our youngest social media account. Like Facebook, 57 percent of our followers are women, but they tend to be younger (25 to 44). We learned not to worry about the news on this platform, concentrating on beautiful images of Texas and our publications.
LinkedIn is our fastest-growing account, with the number of followers doubling in just a year. Those followers prefer to log in between 8 a.m. and noon on Tuesdays and Thursdays. They are most interested in housing statistics and research. Our approach to LinkedIn is nearly opposite of our Instagram strategy. Instead of worrying about images, we focus on information and data.
The Center is relatively new to the world of social media marketing, but we’re growing faster than we ever imagined we would. Thank you to everyone who follows us and engages with our content.